Effective Date: Sunday, December 15, 2024

At WaterSports Central, we value your trust and are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit our website or interact with us. It also explains your rights and choices regarding your data, including additional rights for California residents.

By using our website, you agree to the practices described in this policy. If you have any questions or concerns, please contact us.

1. Information We Collect

We collect information to provide better services and enhance your experience with WaterSports Central. The types of information we collect include:

• Personal Information: This includes your name, address, phone number, email address, and any information provided during inquiries, purchases, or account creation.
• Vehicle or Boating Interests: Information about your interests or preferences related to the products and services we offer, such as the types of boats or equipment you’re searching for.
• Transaction Data: Purchase details, billing information, and warranty registration details.
• Technical Information: Your IP address, browser type, device details, and browsing activity on our website.
• Communication Information: Messages, emails, or other communications you send to us.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To fulfill orders, process transactions, and manage your account.
• To respond to inquiries and provide customer service.
• To send you communications about promotions, special offers, or new products.
• To analyze user behavior on our website and improve our services.
• To share relevant information with affiliated companies(e.g., Wake United) for marketing and promotional purposes.

We do not sell your personal information to third parties. However, we may share your data with trusted service providers for business purposes, as described below.

3. Sharing Information with Third Parties

We may share your personal information with the following:

• Service Providers: Companies that assist with payment processing, shipping, customer support, and other operational services.
• Analytics and Advertising Partners: Third-party providers that help us analyze website traffic and user behavior to improve our marketing, website and internal process performance.
• Affiliated Companies: Related entities (e.g., Wake United) to offer products and services that may be of interest to you.
• Legal and Regulatory Authorities: To comply with legal obligations or protect our rights.

Third-party service providers are required to handle your data securely and are prohibited from using it for purposes outside of the agreed services.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and personalize content. Cookies may collect information about:

• Your browsing behavior on our site.
• The pages and products you view.
• The device and browser you use to access our site.

You can disable cookies through your browser settings, but doing so may impact certain functionalities of the website.

5. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You may request information about the personal data we collect, including the categories of data and the purposes for which it is used.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to legal exceptions.
• Right to Opt-Out: While we do not sell personal information, California residents can request to opt out of data sharing for promotional purposes.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise these rights, please contact us via:

• Email: support@watersportscentral.com
• Phone: (123) 456-7890

6. How We Protect Your Information

We implement industry-standard security measures to safeguard your personal data. While no system can guarantee complete security, we work diligently to ensure your information is protected from unauthorized access, misuse, or disclosure.

7. Your Choices

You have control over your personal information and how we use it:

• Update Your Information: Contact us to update or correct inaccurate data.
• Manage Communications: Opt out of promotional emails by clicking "unsubscribe" or contacting us directly.
• Limit Data Collection: Adjust your browser settings to limit cookies and tracking.

8. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies to understand how they handle your data.

9. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. Updates will be posted on this page, and the effective date will be revised accordingly. We encourage you to review this page periodically.

10. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

• Email: support@watersportscentral.com
• Phone: (123) 456-7890
• Address: 5815 Lanier Islands Pkwy. Buford, GA 30518